Trenton Johnson

Full episode transcript, auto-generated from the audio and lightly formatted (verbatim, not edited).

purple eyes [Music] [Music] country I don't know if anybody's doing it's called cow pop we got a full brand for it now it goes with cow dude cow dude listens to cow Pop I love it and it's Lo-Fi don't you like Lo-Fi I do that maybe when I'm working behind the beat throw it off she can't you know way behind the beat

Way Trenton is your last name Fletcher nope Johnson yep it's Trenton Johnson there it is do you go by Trenton or Trent I go by pretty much anything uh that people call me Trenton's my homie 613 media out of Fort Worth Texas we were chatting recently uh about how hard you hustle and that's why I wanted to talk to you about your

hustle that hustle Factor oh yeah the same as Chance the Rapper and his hustle Factor hey man that guy does hustle isn't that the Hat yeah so how you been man I've been good yeah been good been staying busy uh no complaints Life's a little crazy sometimes bouncing uh personal and family but yeah for sure I mean personal and business but how

long ago did you get married man I got married uh in June uh yeah 2020. yeah so well legally or actually oh 2020. yeah so it's been over a year specifically how many months have you been married oh that's my wife you got to know that dude do they yeah the other night at a show I said uh I was introducing a

song and I said I think I've been married about three years yikes and I was like good gosh that didn't sound good nope see I was actually pretty smart we uh we planned our wedding on 6 13 so that if I ever forget it I mean I've got to really try yeah that was uh a little narcissistic almost right that's what 613

is that's why you came up with the name of the company that's actually everybody's always like what area code is that am I actually if you look wedding Canadian no it's just me and my wife's numbers I uh like favorite numbers yeah I played baseball through High School my dad oh I didn't know that yeah I played baseball through high school and

my dad played baseball and all that and I through the lineage our number was six and then when I met my wife girlfriend at the time I guess she played basketball and her dad played basketball and all that and their lineage was 13. yeah no kidding and then you decided to get married on that day oh yeah 6 13. that way I

never forget my anniversary yeah that was smart mine was super random your anniversary yeah the day yeah there was really no Rhyme or Reason I guess I should have put more thought into it kind of makes me feel bad well that was a good idea listen your name is your names brand ours is uh a day or like a numbers you couldn't

really do that with Jared Morris that is true well you probably could I think all num all letters kind of have like a number reference don't they like T9 it's old texting oh yeah dude yeah I forgot about that you won't understand the name unless you type it into a phone you could plan ahead like kind of when you were texting it

also got to a point where you didn't even have to look at it right hit it three times for tea or whatever yeah dude T9 T9 Tina that's my rapper name T9 it I think there's already One tech nine maybe Tech Nine wasn't that a rapper absolutely I need to brush up on my if I'm gonna use that Lo-Fi hip-hop beat for

this I'm gonna need to brush up I think I love the Lo-Fi get back to my roots yeah your Humble Home of Decatur Texas dude but Decatur Texas you know we're known for our rap game you have to look for it but it's there so anyways uh shooting photography yep videography you pretty much do like every musician that I know of I

usually see you popping up that's funny uh-huh I guess that's a good thing question mark yeah for sure man I actually kind of feel bad because when you this would be a great time to talk about this too because I don't think I've ever brought it up before Oh man but I was going through my Instagram or I think I sent you

a message recently on Instagram or something and now we're buddies so this makes it even funnier but I went to the top of it and we just are we just now buddies yeah just now that's good yeah we just became buds we have a nice handshake you know so we just shook hands earlier and I was like I've known you for a

while but that was a good handshake good and I was like we're officially friends that makes me feel great but I went to the top I went to the top of our Instagram conversation and uh and you had and this is like years ago but you would hit you would hit your boy up and you were can I pull it up I

would love it this is so funny uh because I was probably when I was still using the other name before you think so maybe the first name was Texan marketing which let me tell you what you ever really want to single yourself out it was called what text and marketing oh Texan yeah ooh yeah that's fancy Dude tell you what not really

Texan marketing the other 49 states don't want anything to do with you text and marketing Texan T9 Market yeah dude this is from uh oh my gosh 2017. yes it just says Hey brother wanted to read I don't know why I said it like that like I could have done it a little bit more natural hey do my voice please Hey Brother

do you want me to do my impersonation of you like exactly how you sound hit me Hey Brother wanted to check I wanted to reach out and introduce ourselves that's exactly what you sound like I love that you said wanted to reach out and introduce ourselves we have uh we have been doing music videos and photos for Lots in the Texas country

music scene we'd love to talk about possibly working with you let me know man thumbs up uh 2017. and then so I responded in 2020 very timely dude and what's so funny about this is like I definitely met you before that then because I think I Met You in oh yeah 2018. well because my response in 2020 was I thought I had

got your number but I guess I didn't mine is and then I gave you my phone number so and what's so funny is this just shows you how much of an idiot I am because it like when you sent me that original message I was in desperate need of like photos and somebody that could do video and all that type of stuff

but I'm such a like don't call yourself somebody sends that to me and I like I don't even respond I'm listen if anybody's trying to get in touch with me by now people should know I'm the worst texter you've ever seen yeah I mean if anybody wants to reach out to me just call me please I don't know what's wrong with me

and texting but it's bad I'm even bad with phone calls really thank you for being honest I'm great with phone calls I'll talk forever that's the problem for real oh you do like to talk you are a chatter yeah some chit chat a little chit chat I enjoy it I talk to you a lot while I'm working yeah yelling at horses yeah

hold still I think I know but most of the time we've had a lot of conversations absolutely I'm just shooting and we just Chit Chat what's that noise grinding but I guess uh so even that message though that kind of goes to the heart of most of it that I love about you is the grind and building something out of nothing taking

a chance taking the chance yes because when you started you had you already had a career going on and you were making pretty good money and yeah and you were like no I gotta do this yeah I stepped out of a career that I was I guess I'll back it up I was going to school for marketing like business management slash marketing

yeah and Texas state and I thought you know I had this nice little plan four years you know do the thing get out buy a house or something get a career whatever you were going to Texas State San Marcos uh I had this little idea and then my uh man life you know we plan God laughs because I've never heard that yeah

because that's the truth man I had this plan and everything was like upside down in a good way right I had to change to be it was an uncomfortable change at the time but afterwards it was good I moved home dropped out of school did all that and actually ended up getting the job after I got home that I would have wanted

had I finished out my degree really yeah because uh there was like an environmental company here kind of took a chance on me and let me be the director of marketing and I was like man this is cool in Fort Worth I was like man if I have that on my resume that's kind of what I was after I would have finished

my degree that's what I would have shopped for anyways so that's cool I was like let's start there so I started and I was like if I ever need it I guess I could go back but never really had the drive to go back not that I don't think college is good it just wasn't necessary why did you drop out the first

time I dropped out because uh kind of a couple factors one my parents both got sick in the same time space same year so my dad had dealing with crazy back surgeries my mom has a neurological condition and uh it was crazy so we were it was just very odd at the time because she was getting sick trying to take care of

him and he was sick because of the surgeries and it was messy so at the time I was like I'll come home take care of them go back to school do whatever then I came home I was home for like three or four months and I met my wife now and after I started I met her I was like man this is

cool got a good job here met her here kind of it was uncomfortable at first after I moved home obviously go out on your own lease your own house go to school then come back move back in with your parents it's kind of humbling but for like a year and a half I just did nothing but work and put money away and

take care of them and kind of just hang but you were working for this other company at that point right what was that it was called CG environmental okay they're based out of Fort Worth it was an environmental company and what y'all like went like protested it like rodeos or something animal rights a little a little off just to touch off on

that one you'd stand out in front of like gas leases pick it no more drilling no more drilling no we did a it's kind of weird it was like a emergency response so like you know 18 wheeler flips over on the highway gas everywhere we were the company okay we were the company that uh like the highway actually would call to come

um clean all that up so how would that company have been in terms of like marketing what would you have been doing uh we based when I got there man I went through and set up a lot of like The Branding there was a lot of branding that they had set in motion but kind of directed in a couple ways and so

I came in tried to help them get everything you know back in line one look one brand um same colors you know kind of the basics of the foundation for your house and then um did a website started getting like the word of mouth trying to get like the Google and the Google AdWords and you know all of the SEO right for

the site like everything that you need to kind of Drive natural traffic to the site and so um started doing that and I mean man it went really well what year was this let's see it would have been 2016. oh yeah it wasn't all that long ago um So when you say SEO what is that search engine optimization yeah it's basically like

words that people would use to help find you on Google yeah right you know they type in handsome they type in cowboy whatever jeremore's going to come up okay right I see what you did there I appreciate it what I do there you call me a handsome cowboy Oh I like that I'm just throwing hypothetical words out there totally hypothetical I'll lean

into it you know yeah SEO optimization so in general though most of that stuff isn't it doing SEO do you try to just create as many like data points online as you can right I always thought of it like a bank right like you had to if I had to explain it like a rudimentary level I'd say it was like a bank

of every time someone used the word country music and then they clicked on Jared Morris right it would add that word country music to your website it would associate that word country music to you so the next time someone used the word country music you might pop up higher in that search because Google goes uh this guy's country music he knows us

so the more words the more descriptors the more terms basically that you can associate with your brand through your site through your pages through your blog through whatever okay it helps people find you SEO makes you findable basically how much does that apply nowadays is it I feel oh really it's still just as important very much so yeah very good so it's

like SEO and AdWords kind of work together to uh basically when you're on Google when you type in a brand and they pop up higher that's why so you've actually had a lot of experience with like the technical side of marketing that's what the first I would say the job out of college was definitely more technical less creative it was creative to

a certain extent but I was working with a team of other people that were creating I was doing more planning less creating and then I went from there to a coupon company and coupons the tech company uh and what was that one called pupils QP Les it was actually my parents company really so they're kind of techy people my dad's a programmer

ah it's all making sense yeah and what's very funny is I came back from school and I went to their company first I was like hey I would love a job you know marketing give me a chance and I didn't even get to talk to my parents about it I talked to their CEO at the time and she told me no so

that was kind of like God well how what do you mean how did that conversation go like you just went in oh no I had to do it I did it full professional okay send in 30 60 90 day Plan full resume like you know the whole night just like it wasn't my parents company because at the end of the day they

had no say in it and so I was like went in talked to the CEO she basically told me like Trin we would love to have you just not quite ready yet I was like well that sucks that's better than just a straight up no absolutely so after I went to that environmental company I was there about a year and some change

year and a half something like that and they called me one day and they were like hey we've been Brett the same lady that I had talked to the CEO of she had called me and she was like hey we just freed up a marketing position and we could use some help marketing oh this is funny kind of like full circle right

sure she was like we've been watching kind of get your skills you know in place figure out you know the basics and I think now you're ready awesome yeah so that felt like cool growth so I went over there worked there um I guess leading up until I quit there to do this full-time how long did you work there another year were

you still living at home no I bought a house four or five days before I turned 21. and so I'm 25 now so about five years ago that's pretty cool you bought your first place before you were 21. yeah it was my goal that's pretty rare yeah I guess I hadn't kind of unfair advantage because when I dropped out of school when

I moved back I had basically a year and some change of not doing much but working and putting away money and I was at home no overhead no bills yeah but that's not it I wouldn't say that's an unfair Advantage I would say that's definitely something that most people most younger people would be unwilling to do move back home cut expenses yeah

I mean I would have been unwilling to do it at first I was unwilling and then you know I started feeling more comfortable and it works out yeah well then you were able to buy your own place before you're 21. yeah me and my wife did things kind of out of order we started dating and then we were she was a trooper

she lived with me in my parents house for a while because yeah so that was that was crazy I don't know how she did that take up to her because that must have been not the most fun and then uh we were there like six months and then we started looking for a place and it worked out because my best friend like

one of my best friends Ryan he's a loan officer and so that was nice in my brother's real estate agent got you that hook up yeah so the brother from my brother found us a bunch of houses and then my best friend ended up doing the loan on the house uh so that we could you know figure all that out and we

were new to it so it was nice to have somebody that we knew to be like hey this is what you're looking for is what you're not looking for yeah um and it was cool because without Ryan probably wouldn't uh would have been harder because people were like laughing at us because we were 20 trying to buy a house and they're like

oh yeah come on so you've finally moved out and then he moved over to this other company and he worked there for how long not a year about a year and then I left there and after I would say things over here got too busy in a good way oh so you were like hustling some stuff on your own at that same

time absolutely okay basically when I started with well because when you sent me that message 2017 you would have been I was I would have been working or just ending at cuples yeah and so I did that for like a year where I was balancing both and I would basically work from H5 get off go home shoot a lot of nights go

shoot a show come home and edit till two or three and go to sleep wake up at like seven or eight and keep going and did that for a while until it became too much I was really stubborn I was like I was scared quite frankly I was scared to leave I think that's a big problem is like a lot of people

that are working for somebody else that want to start their own company it's scary you're like standing on the edge of do I just jump and hope I learn how to fly like on the way down yeah take that take that leap or do I just like stay here until I can build a bridge across and walk over to my other company

which do you think is better I would say there's a happy medium I would say put enough I would say you can't really hold on to both for the longest time and expect both to grow like you want them to I feel like you're given 50 50 you know at that point but I would say so you're saying at some point you

have to go full in yeah definitely in my opinion but not necessarily from the get-go I didn't so I mean I can't speak to what other people do but I can tell you I didn't I wanted to I got some hustling Done Right shaking hands meeting people planting seeds getting to know the industry the music industry it's a scary place when I

first walked into it I was like whoa there's a lot going on here in what way there's so many moving components so many pieces you got managers you got labels you got artists you know it's very complex businesses are normally just businesses sure right yeah and so that's different but music a whole different world you have venues you got fans you know

it's like it's depthy but uh also trying to figure out quite frankly how to create a living inside music was interesting too because you can only charge so much for a show you know what I mean before it feels unfair for the artist or like to a point where I'm like hey I wouldn't do that either so I'm why don't you do

that okay so interesting but I guess for about a year is like balance bounce and then I finally got a couple pieces in place met some people um I had a band that was like taking a chance on me Shotgun Rider they were the first people that I ever went out with and I basically told them like have zero idea what I'm

doing but would love to come out and mess stuff up until I uh figure out what I'm doing hmm I won't charge you nothing yeah and I was like but if I do figure it out then let's talk about you know making it something real they were like dude we got absolutely nothing to lose there so went out and did that and

kind of got bit by that bug of whoa this is fun yeah this is a lot of fun totally that was kind of in that year and uh I would go out on the road with them and come home and something clicked at some point I was like whoa every one of these dudes has an opener or a headliner Forum or after

him I'm already here let's go to these guys I was like hey I'm already here I'm Trenton Six film three or Texan marketing at the time yeah I'd love to shoot for you well people don't the reason that makes it so funny is like now I mean you've done you've done a lot of work with like Parker I mean you created his

new and then you also do like graphic design stuff too like you did his album cover or that single for um pretty hard so it's like on the now it's funny but you probably get it a lot with that whole there's a lot of people that try to denigrate where when people have some success and they try to apply excuses to it

well yeah I mean you know it must be easy I mean he gets to shoot stuff for Parker it's like yeah but you didn't see him when some idiot like me is blowing you off four years ago you know it's like how many people do you think that you were hustling like that and I don't mean that like in a bad way

um but just cold going after people and just trying to get your name out there was that a pretty active thing just I had set a goal to do it daily yeah and I don't know a lot uh I'm never I don't know if I could go in and count that up or if I ever have but I do know like how

many people I reached out to because that would be a lot uh I would say though realistically within the first two years I had worked with over 150 artists and bands or groups and that was good but it also had its downside its downside was I felt like every weekend or every show it was like the new guy at school hey man

nice to meet you I'm trying I'm trying I'm trying to Trenton and so it was cool but also I found comfort in working with people over and over again that's kind of what I fell in love with because then I get to know people there's a brand there's a we have a history it's not like every time brand new so I would

say that in the first two years like 150 artists and that was it was almost it wasn't too much but it was overwhelming right uh but I will say it had so many upsides and actually I talked to Parker about it one day um I was just curious I just asked him one day I was like hey why we were sitting in

the back of the bus I was why me like why am I doing this with you I was just curious generally curious and he told me it's like man at the time the first time you ever came out and you shot oh man I don't even know where we were I was Billy Bob's and he said you didn't charge us nothing right

he said but no they're TM at the time he's been a homie for a while and uh I guess him and Parker had a conversation about it and he was like yeah how much do we owe and he was like nothing he was like what are you talking about he just said that if he liked it just to have him back out

and there you go that was kind of what started and Parker told me that day and I was like man that's really cool it was like the first time in three years I had ever had anybody say hey that was that was the reason and at first it might have felt like you know that's the first person that realized that probably not

to realize it but maybe the first person to tell me sure also I didn't ask that question to a lot of people hey why me why do you love me but I don't know if that was it why do you think I'm great it was more of like a why am I here and not some other guy sure I got you and

I wanted to know I was curious because I don't know well you got to know that type of stuff as an artist you doubt yourself all the time 100 percent do you feel do you see a big conflict between the artist side and creative side and then just like pure organization get stuff done implementation side or do you seem to bridge that

pretty well yeah there's a there's definitely a spot where all that comes together in my opinion like releases like for music I feel like anytime someone's dropping music that's an opportunity to combine everything that we do Graphics photo video you know all in one um I've worked with a couple other companies and you know different brands where I've done releases with them

and it's cool because everybody comes together to work on it as a whole um but as you have a different photographer and a different videographer in a different graphic designer working on all the pieces you end up with a product that is together but it might not be as Unison as if one mind or a few Minds were working on all three

together so I felt like that was kind of a cool spot to get to combine everything and with releases comes planning because to me marketing and media and all that it's just planning I feel like if you can you can figure out your plan for 12 to 16 weeks down the road right fill in your gaps get some kind of something on

paper it's easier to follow than every day waking up just being like what should I do today you sound like my dad write down your goals boy that's my OCD talking it's good though it's true like it's the type of stuff that you resist when you're young oh absolutely and at some point you're like gosh I have to do it I give

in yeah I need an agenda here I am writing my lists I used to get written up every day because I would never fill out my agenda and now it's I have this laundry list of transgender you don't remember that word like we had another word you never heard that word before I heard that word agenda uh yeah man you had to

keep like an elementary school you had to keep an agenda and you know I'd have to take it home and like get one of my parents to sign it okay calendar correct that is a synonym do you remember that word dude now that I've wrapped my brain I actually do know the word calendar as well wow that one actually Rings closer than

agenda look I'm all about added value here learn something new every day yeah I'd have to get my agenda signed but then if you didn't you would get written up but when I was in elementary school in middle school I went to a Christian School and uh so like punishment was you couldn't go to recess but you had to just write they

would give you a Bible verse and you had to write it over and over for the entire recess so it's 45 minutes of like I did that really I went to a private Christian private school too did you really dude homies that's what I'm talking about been through the tree you guys didn't have agendas I guess not maybe we had calendars it

is impossible did you have to get your calendar signed I don't know if this is incriminating but in all transparency I got nothing signed like through my whole school career and like my sixth grade year learned how to sign my dad's signature and he was like that's dead on and so then it was just like that's he said that's dead on oh

yeah I think literally he was like oh you got an agenda just signed it yourself see I guess I wasn't smart enough I was like what should I do I gotta go ask him I don't know how to do it was nice though because I get to class and they'd be like everybody turn in your agendas and be like oh God I

didn't get one so you did have to get your agenda signed you just signed it yourself I was just filling an agenda so that there was some common ground at Christian School it was a Christian School Christian School sounds strange can we call it does it I think they call it private school or they call it private Christian but just Christian School

Christian School which is weird because they call it saying Catholic school isn't weird like I went to Catholic school but when you say I went to Christian School it does sound a little odd I don't know why I went to Bible believing Christian School wow a little hyper specific deep yeah what's cool I went to Liberty in Denton yep we played Joe

in baseball did you go to Fort was Christian when did Grace prep did you see how fired up I was getting were you a cardinal no never is that what was Christian is I don't even remember are they really Cardinals yeah you're dead on with that I don't even remember that we might both be wrong but I'm not he sounds right yeah

because I think they were red little red Cardinals where the Lions all right Grace prep was that in Fort Worth South Arlington hmm did we really play each other I left when I was in like the eighth grade oh yeah we really played each other trying to think what y'all's field look like well that would have been was it the one that

was like sunk down hi back wall negative it would have been in Denton it like right across from uh where the new UNT stadium is that's where the old Liberty Christian was now it's enormous I don't remember how it looks like okay so that was we I never went well how old are you 25 okay I never went to that yeah I'm

19 so I would have been we always played Liberty and Argyle if that helps yeah that so I was yeah I didn't go in Argyle okay so that's why so maybe it was that football field I don't remember but you would have been playing them when they were really good I think yeah maybe not in baseball but in football they were super

good oh football they weren't yeah they're nasty but they always had a pretty good baseball program right so you were heavy into baseball oh dude yeah played that played select tournament teams trophy teams were you were a second baseman I was a catcher really you would have got that one is everybody always surprised when you say catcher huh did you just have

what yeah that's interesting well I mean you were probably pretty cat-like I was way more agile more I guess I'm not familiar with your agility nowadays but yeah I don't showcase that often right I keep that one tucked away sure I mean I've heard people talk about it don't get me wrong oh yeah on occasion and I'm like hey you know break

out an offense jump or something you know Trenton from 613 they're like oh yeah the real dude super actual you know what I'm gonna have a guy tell me the other day he actually commented on that on your agility in a weird way yes huh you're talking about Coke Fest and he was like oh I remember you were the guy that like

took off running and like put your hand on that gate and just like cleared it and I was like yeah ah maybe you should use that for your marketing I need a picture of me just clearing the game dude just straight Heisman pose take it again dude just take it again holding your camera freaking ah yeah it cracked me up I was

like yeah I must have been in the moment but do you get hired by a bunch of festivals to shoot or do you are you typically just with the artists that go um both so like a lot of times we'll do festivals and we'll get hired in and I'll bring like either me or a crew based on how big the festival is

and then you know we'll do it that way those are fun I love festivals man they're it's a different kind of energy than a concert totally so I dig that and then I would say we get we do go to a lot of festivals as well with artists um but you know it's more like it's obviously a smaller responsibility yeah I'm focused

on capturing them and kind of the experience and uh Festival was like every everything all encompassing we actually got Festival this weekend what was this weekend um this weekend we had a Wiggy thump Festival The Whiskey Myers Festival sorry what was that I know right Wiggy thump Wiggy thump I've never heard of that it's Whiskey Myers Festival really where was it uh

Palestine like right outside Tyler close Tyler yeah I know where it is yeah it was really cool it was like 7 500 people there no kidding it was great I like I never even heard of it and the next weekend we've got well that was with the band though and then um so not the whole festival gotch and then next weekend we're

shooting a whole festival or this upcoming weekend Troubadour music festival in Salina it's like over there by Pilot Point yes they have a festival in Salina they sold out too really yes what's it called it's a oh the Troubadour Music Festival really I think it's the Troubadour music and Barbecue Festival maybe they've got like I'd be lying to if I told you

the exact number but it's like 20 to 40 different barbecue restaurants they're going to be there competing so now you're shooting that Festival the whole thing yeah who's all playing um I think Josh Abbott at Green maybe Cody Canada or Mickey in the Motorcars yeah they went all out huh yeah they've got some great names great names great restaurants they're uh really

good people man they man stuff's hard to do oh gosh stressful well even uh we just did well I say we you organized the whole thing we did a benefit down in Fort Worth for very much smaller scale than what everybody thinking about yeah but still and you said that was you did a killer job too I was quite impressed appreciate it

bro and uh but that was the first time you'd ever really put something together like that oh yeah definite Uncharted Territory people just don't realize and a lot of venues go through it where they'll have a cool place and like man we should have music and then they go down that rabbit hole that first band it's like they get through the process

of just even dealing with a booking agency absolutely oh my gosh well man I'll be honest with you dude everything happened for a reason with ours it like just fell in line truly like there was no way it was going to be able to go off without a hitch in that short a time without just you know just grace of God in

there somewhere totally it was it was awesome it was a very special night we had 15 artists play every artist was there for free like uh the bar we were Thirsty's they were donating money back from the bar like it was it was incredible man I feel like our world sometimes gets kind of dark and it was very nice to have a

light just a group of people there for the for a right reason you know yeah we're raising money for a buddy of ours you know and um we were able to raise like 15 grand and dude it was incredible like benefit bash benefit bash we're gonna do it every year right we are we are this year I think I'm gonna do a

little different though I think this year um because like obviously last year or this past year it was easy because everybody that was involved knew who we were raising money for but next year if we're doing it for our calls or something like that people might not feel as invested you know if it's not something they 100 believe in so I think

what we're gonna do this year is take it and split the money 50 50. because you know we'll have somewhere planning hopefully this year was we did in like three and a half weeks yeah from like hey let's do a Fest or you know not a festival Let's do an event to like day of was three and a half weeks and it

was just it was good for what we were working with but in my opinion not enough time very rushed you know for sure a lot of stuff that we can do better next year and I think one of those is as long as we have more promotion time I think we'll have more people involved and more money raised and hopefully every year

just gets better and better right that's the goal um but yeah I wonder what we could uh do it for well for next year kind of the goal will be take 50 and pick for one um I've had a lot of people ask me if we could do it for suicide awareness interesting apparently it's I mean not apparently it is a very

big problem awareness um yeah basically like awareness or for companies that are you know helping prevent suicide or you know suicide hotlines or anything like that I've had a few people come to me about that yeah and to me that would be something very close because suicide is rough but to me having everybody involved and feeling like they're a part of it

I would love to take 50 and not saying it's going to be that but take whatever we pick as a group and do it to them or the person of the organization or whatever and then the other 50 take and let each artist that's involved pick something they believe in oh cool whether it's you know brain cancer research or you know military

or whatever and they get to where we can go in and say hey this other 50 we're going to take and divide it up amongst these 15 artists so that at the end of the event we can go donate two or three thousand dollars on behalf of this artist to whatever they chose that's super cool that way hopefully it's like you got

on the side or whatever it'd be like you know Jared Morris supporting Decatur Cancer Center or whatever it is you know what I mean something that is close to your heart that way everybody would feel like they have a hand in yeah that's where the money goes That's Unique too I've never heard about anybody doing it quite like that I haven't either

but I had the idea and I was like man it'd be cool because it would be it would be a way to get everybody involved and to help more than just one thing or one person or one group at one time yeah so I dig it but I appreciate you being there man it was it was very cool well there was a

bunch of us yeah there's a whole bunch of us I mean how many people played 15. yeah we got a ton it's crazy there's a it and it was cool because it was all day so people were kind of in and out of the bar you did it at all filthies or no thirsties yeah thirsties yep it was really awesome and it

was cool because like everybody came in at night the night time definitely was you know more packed in there sure and then we trapped everybody because it started raining yeah I'm just kidding that was just uh all coincidental right it was because I started playing and then they tried to leave and it was like well you can't you're gonna have to stay

here and listen to them you're gonna have to so we planned it correctly yeah you know something like that well your art is rain hey I see what you did right I like it just saying yeah definitely not that's the brand yeah I didn't think about rain I didn't hit my band always jokes and they'll just be like they'll go like way

over the top with that title and we'll be driving somewhere and it'll be raining or something and they're like man I didn't even begin to even start to really even sort of kind of think about the rain they're like they're like that's what you should have named it I didn't really even begin to sort of kind of think about it with the

rain even maybe even kind of started you should do that at concerts yeah this next one I wrote this song it's uh it's kind of sort of about I mean it was about the rain it is I guess about the rain yeah I mean but you know I kind of really didn't really even think about it you know they'd be totally honest

I finished the song and realized I wrote it about rain because I didn't even think about it don't you play you play the guitar a little bit don't you horribly yeah we all kind of do in our own way there's probably a list of artists that I've begged to teach me how to play guitar really yeah you haven't begged me no not

yet will you send me another Instagram message yeah asking me you're a busy guy yeah me not as busy as you couldn't have me and horses take care of out there taking care of horses and then trying to teach me up like that'd be a full-time job you came and videoed me shoeing at one point very impressive was it yeah I don't

know how you deal with those animals like that so much bigger than you and a lot bigger yeah my favorite was like you were just talking to him like it was it hey stop it stop stand still was that was that really being like yeah I was being like straight up with him you're being like um like strict dad with them if

you don't cut that out golly jeepers you little booger you better cut it out yeah it's funny you talk to horses like most people talk to dogs that's I guess I've never I guess I've never quite realized that yeah I've never because it's natural yeah um that's interesting uh I do love them I despise them a lot at the same time well

for your job it's a very interesting horses you might love them yeah probably uh they're an interesting animal you know it is interesting to get so in tune with something that can't communicate with you right and to be so it teaches you a lot about yourself and just communication with other humans well maybe they can't communicate verbally but they definitely communicating oh

they're communicating there's no doubt about it teaches you a tremendous amount about your own like body language and what your you know so it's even like I mean arguing with your wife or something it's like you wouldn't even have to say anything for that to make them feel bad true and you're like you're like what did I do they're like you're just

being mean today what did I say they're like it's just the way body language look at how you're sitting he's like what I didn't know am I bad I didn't have to say that both my fists I saw you kind of clenching up over there yeah so it did the horses teach you a lot about yourself absolutely uh you were kind of

sketched out when we were doing that hind foot because you had your camera like right there oh yeah and you're like so this thing could I mean at any moment could it just and I was like oh yeah I have a different voice there than earlier you were like uh this is how you sounded you said uh Hey so can like this

thing thank you I just want to keep it consistent for the viewers what is that called uh when in video it has continuity that's a big word that's a isn't that a film word if you're playing Scrabble you just won that would be a big one uh but I think x and z counts for the most in Scrabble I think so I

don't Scrabble enough well shouldn't have brought it up okay this sounds intense with you do you Scrabble off I'm a big scrabbler really yeah big scrabbler yeah I mean it's for usually cash I do you play poker no well I used to yeah I thought you told me you did my brother plays a ton of Poker okay he hurt me for saying

that on here but whatever he knows it's okay we don't gotta use his name no but it is your brother and he's addicted to Poker yeah he didn't have the same last name as me though so you can't find it here's a gambling problem no I don't I wouldn't say I mean I don't want to say that out loud but I mean

you know he's got a gambling problem well his friends are there and he likes to hang out with his friends a lot you know does he just play online no he plays live yeah he plays live everywhere so I'm so glad that I'm busy because I would just play incessantly I love playing really oh I love it what do you love about

it I like the mental it's not even really as much about the money the money represents the mental battle Yeah it's just the representation of it absolutely I bet I think I know why you like it I think I think you enjoy it because you like reading people uh-huh oh we've talked about this absolutely and I think when you're playing poker it's

that's all you're doing is reading people right you're acutely aware of just people's you pick up on things habit-wise or like a dude's biting and you know biting his cuticle or whatever I've done that only a few times like I wonder what that is like it causes you to be very aware I feel like of your situation my surroundings so that's probably

why you like to play too because we're very similar in that regard yeah I do enjoy that part of it you even explained it to me in a way that I haven't ever realized I didn't call it like an empath or something yeah there's like an old word for people that basically not to get all like you know who do we but

people that basically like I'm gonna start reading your palm for a second I'll break down my tarot cards start mapping the Stars anyways but there's an old word for people that you know uh I don't want to describe it that sounded weird but like I guess when you walk into a room instead of just visually like seeing it you can kind of

feel the emotion in the room if that makes sense yeah because like people say Vibe all the time feel the vibe in the room yeah that's uh back in all day that people called an impasse and it was a way to basically uh it's you're talking about body language that's what it is it's basically everything that's not being said yeah you've described

it as walking in a room and you almost can like see ya like an aura around somebody you can walk in and feel like that person had a bad day yeah or the whole room's having a bad day which is also interesting creates a lot of anxiety yeah I actually don't know how you do it as a musician I think a lot

of them have it that's why they are typically like anxious and socially a little bit awkward especially the people I think musician-wise it you know they really vibe off the energy of the room probably relate to that a lot because if you have a down room and quiet it's very hard to like I see it looks very hard to overcome that quiet

and be like yo I know y'all are quiet right now but we're still gonna rock you had to be the life of the party yeah it's very nerve-wracking yeah that would be that would be hard the other thing uh good buddies with um Sam Riggs and I was talking to him during covid I was he went to a show where they had

masks I said how was that he told me he's like the hardest part was not seeing if people were enjoying it or not and I was like oh man I didn't even think about that do you think about comedians oh gosh you just hear laughter dude you just like you can't even it's just like maybe yeah maybe their eyes yeah I had

someone tell me the other day yeah I wear this mask I've been laughing with my eyes bro stop and get wrinkles that way too much more covered be careful yeah be careful people yeah this is going to turn into a PSA that could be our benefit absolutely less wrinkles less wrinkles you know we have an epidemic of wrinkly eyes out there because

people have been smiling with their eyes it's getting dangerous people due to the pandemic there's a whole lot of Dynex in there dude it is what is dimmick uh it's probably Greek for something you're asking the wrong guy remember the whole two years of college thing and then jumped out Mike would know Mike what is dimmick it's probably Greek for something I

know he knows he has to know he always knows that type of stuff well actually everybody has somebody in their life that's it's their phone a friend I would be like well actually I mean I think it was for hinges on a door and he'd be like actually who's your Who Wants To Be A Millionaire one call I might be Mike really

yeah for people that don't know Mike Plays fiddle for me and he helps me with a bunch of management stuff and he's my right-hand man but he might be one of my calls or my dad that dude is on it I have something to admit about Mike I didn't know Mike's net last name so in my phone he's Mike with Jared that's

hot I do apologize we can fix it [Laughter] I'm bad about that I'll put what like the context of where I met somebody oh absolutely so it would be like you know Mike fiddle player that I met at Thirsty armadillo three years ago on this date and that'll be like the whole first name well okay and then it becomes sentimental and you're

just like I could change it but why dude I have uh it's a bit of a confessional I don't know if she'll watch this but one of my wife's these tapes are for one of my wife's friends is a barrel racer and I met her through my wife and I've shot her horses for five years now or something and now I'm really

good friends with her husband uh so she shot yeah like past tense shoe two shoe to shoe a horse it's like past tense you say like you shot it with a d it does trip some people out so the word shoddy is completely strange shoddy like shoddy work I got lost on that one can you explain that was my nervous smile there's

just a lot of a lot of terms right there that it could yeah it's a confusing word anyway I didn't mean that I'm wearing turquoise shoes too yeah you are you know what I mean it's kind of yeah with the territory no boots thing huh no boots bro I wear boots sometimes um only where am I when I'm working so you got

a new song out so anyways quick plug uh got a new book out it's called I only wear them when I'm working you can get it on most uh most platforms um anyways this girl I've shot her horses for like five years real good friends my wife we're all good for good friends but I just still have her in my phone as

Lauren barrel racer yeah and like and why don't you know I don't want to change it because it has like it has a Nostalgia attack attached to it you know Shane Hudson the guitar player for Dustin he's saved in my phone as Shane Dustin guitar yeah there's like something but that kind of reminds you and there's no need to change it yeah

it just works yeah and that was last name we could put it in there but why now yeah why now why change it why change a good thing yeah when Apple's like update contact no leave it alone uh boy I'm awful about updating stuff on those that's like a weird mental block you know it's like somehow I'm staying in control because like

that like you need to update this I'm like no I don't I was about to say it's because you can't see anything on your phone but it looks like you got a new phone no it's still pretty bad what's happening there it's really unbelievable like dude look it doesn't even watch my case foreign to turn off the alarm and the phone fell

straight out of the case and just smashed her in the face and she was like you're unbelievable a silhouette yeah you see how it's like mirrored it's like doubled yeah well I've dropped it so many times I mean look at the back of that thing I like those old photos were like they're here and then like their head is also floating back

up here yeah that's my phone I think it adds to uh creativity let's talk about this is my mind open man I have weird quirks like that like I just refuse to [Music] yeah it's just so weird even like software updates you know how it like tells you need to update I just refuse to do it but that's a tool for you

it's just such a weird I wonder if it's a control thing is it I don't know man you're scared of change help me with this I don't think I am no well I mean my new album is going to be called Running on change quick plug see me do that camera shot yeah you zoom in when I do it okay pop in

pop out um I see you're more organized than that I think I feel like you would be OCD about that type of stuff oh yeah that wouldn't fly I like to my wife probably hates it but we like to keep our house looking like no one lives there oh I enjoy that I don't know why it's just my OCD you know they

say about creative people that they're super messy nope messy in my brain but outwards is very clean foreign it seems like the creativity thing it's like order in the chaos kind of thing creatives are very interesting people I've learned and everybody has their own quirks yes you know I'm not you're an artist uh-huh you're a quirky guy I think you could emphasize

that cue even more for me I'm talking like quirky yeah I put the Q in turquoise shoes dude quirky yeah about as Quirky as it gets but I do have the in common with you the feeling the empath thing um interesting like walking into a room if it's a party or something yeah oh I can be talking to somebody and be totally

engaged I'm engaged in the conversation but I can like I can sense like there's somebody over there they're sort of bickering with their girlfriend he's mad I might not even talk to them all night but I start developing anxiety or I see somebody over here that just I can tell they feel uncomfortable and they're awkward and they don't have anybody to talk

to and I start feeling like anxious for them and I'm like I need to go talk to them does your wife ever catch you doing it yeah mine too she's like are you listening to me yeah you do you space out a little bit more though it's not necessarily space as I am paying attention to other conversations in the room that's called

spacing out is it yeah and yeah on the space condition you're not being engaged then yeah I'm a space cadet all the way like where you're just your eyes kind of glaze over yeah but I am painting I am paying attention to something yeah just not you yeah I'm on the B camera though I switched back to a cam yeah just a

technical joke goggle yeah toggle it's all gonna be Camp did you did you teach yourself uh most of like the actual camera elements of what you do because you got formal education for marketing but then you had to teach yourself and I would say formal education isn't very light really because when I was in school I mean I only went two years

things probably changed in the other two years so I've heard I haven't experienced that myself but I know in the two years I was there it felt like we were recapping subjects that we'd already done in high school like we hadn't actually dove into creative or dove into marketing we were still like you know like they always say your core classes it

was like rounding out the end of my core classes before I left yeah so it's like you don't even really get into any sort of meat on what you're trying to do it feels like they just they've just pushed off High School into college yeah I feel like I learned so now you just got to get your master's degree right to learn

what you really want to learn yeah and then go get a job where you don't use it yeah I'm the type like when you're a freshman in high school why don't you just start figuring out what you want to do yeah so much wasted time we're talking about eight years I told my mom when I was little like I wanted to go

to school for marketing really did you know what that was at that time I did what did you think it was at the time I thought it was uh what I saw it as is the time at the time was basically your Brand's communication with people like with your audience like the way that they see your brand that was my moment of

spacing out so like in the middle of what you were saying I just wondering what's going on my for people that can't see Mike just cracked open a nice cool Cruiser over there but I could feel him being uncomfortable and he had that beer over there so if this beer and he just gradually and I wanted to stop you and just be

like Michael open the beer I wish you would have but I do know something about you that you would prefer if this was Bush latte yeah man I had to um need to put that at the beginning of one of your songs like you know it's like real quiet in the background I can add the but I'm talking quiet not enough for

the people to hear it that's too quiet maybe a little too creepy yeah you do it hey we could Loop it we could just get like and then I could put it like as a loop I'm gonna do that on a song it's like uh and no one will really know which one but it'll be on like a little it'll be Loop

down there like it's tucked into like some percussion stuff you ever heard that Stephen Tyler thing with the sugar packets the salt packet no really I've heard Billy eilish her brothers are producer Phineas and he does some pretty wild stuff with like real organic sounds yeah what's the Steven Tyler one um man what's one of those huge songs oh it's gonna Escape

me no oh what other Aerosmith song is there you look up the Aerosmith songs and he uses a sugar packet they were something about they didn't have like a Shaker in the studio and apparently like The Story Goes I've been told this story like a folk tale but thank you that's it that's a jam too that's it and if you ever listen

to it's real quick and he apparently just like stood there next to the mic with these two sugar or salt packets I can't remember and just shook them that's killer the other one that I had a I love music history little blurbs you know the song Sweet Home Alabama what which one is yeah right is that Sweet Home Alabama yeah I'm trying

to considered scattered Skynyrd yeah those dude well they were a band kind of well known was that can you gosh dang it I wanted to go Mike had to start giggling um if you ever just want something fun four minutes and 10 seconds go to that point in the song and let it play of which point of the Lynyrd Skynyrd song which

part though Sweet Home Alabama because four minutes listen up to four or ten I'm gonna go directly to 14. then immediately turn it off and listen to it for like five seconds and you'll hear it and what is it uh apparently VanZant was in the studio doing the vocals for that song and he had brought in like a box of glazed donuts

because apparently like the oil that's in them like lubricate your vocal cords help you sing yeah I didn't know that I'm not a singer huh but apparently brought the men had them sitting out like in the main room and saw the lights turned on while he's recording vocals and it was this band coming in and the band comes in and starts eating

these Donuts well very quietly at four minutes and 10 seconds you hear Van Zant go oh God damn my Donuts and they left it in the song really and I've heard that song a million times and I never heard it and I had a guy show me and I was like oh my gosh how many people know this no kidding it's been

like my favorite little piece of music what's your other best music history that's all I got right now I'm trying to meet him again tomorrow I might have some more well I don't know if uh did they tell you that we are doing we're doing a podcast every day for how many days consecutives are gonna be 47 days in a row I

had my calendar tomorrow for 27 so oh yeah it could have been a typo you're probably going to want to adjust and you're also going to want your parents to sign off on that calendar I'll text Michael J and let him know that's wrong that's probably why you got it wrong is because you forged your parents signatures when you were a kid

so now you're not getting your calendar right they're still signing my stuff though worst thing about that was I didn't really mind writing the Bible verses as punishment but it was just that they would pick ones that were very short so very repetitive oh my gosh I can do all things through Christy strength I can do it maybe even yeah oh goodness

like why couldn't you pick one that was like a good run on yeah you know like from Paul loved preposition give me a rant yeah I mean dude the dude's sentences were paragraphs it's like that would have been a little bit better but yeah I mean you write it you write one of the Ten Commandments for 45 minutes straight oh he's gonna

remember it you know yeah gotta remember did you do it again you're either Gonna Love it or you're gonna hate it did you do it again not get my agenda signed you're having trouble yeah every day every day it's like my brother my senior his senior year our senior year he got written up light it was over 45 times for falling asleep

in class um it's actually impressive falling asleep yeah bring it I will say in his defense we were taking a oh man what was the it was like a kind of a criminal justice like entry to criminal justice kind of thing like a forensic science kind of class an everyday no joke she would just roll the TV in and turn CSI on

yeah they brought you up for falling asleep in that yeah you write them up I know not teaching no joke and they give us like a piece of paper and be like can you detail the things that were not accurate very rough boy we wonder why she's seen somebody knows how to do anything CIA CSI cias's ncis's you know all the shows

there's a lot of those now that I start listening I feel like you like crime shows oh yeah do you like scary stuff nope none what would be your advice to an artist um starting out like a musician what's like what's like a few of the things that they do wrong if there's anything you do wrong okay what's a few things that

they should do as absolute musts and what's some things that are kind of unnecessary when they first start now like if you're a songwriter yeah you're in Fort Worth Texas man I can speak to the brand side because I mean that's kind of where my brain stays you know musically not so much my territory sure I mean yeah you gotta write good

stuff as far as of course you gotta have gotta have the heaters but got to bring those Bops the straight bee box all the Lo-Fi box dude bops I almost said it again people are gonna be like one of those words man too many times uh turning this podcast off they said Bops eight times what was that song we were listening to

the other day in the van Mike pop what's that old country tune seals how does that go bye baby oh what a great word look oh listen that's all you need you know they were Stone Cold musicians if they had a ketone you got a keytar in there you're talking straight Bops only Bob actually the word heater is very funny and yeah

I gotta tell you about this I wish I wish you would have stopped that actually the word heater is very funny and he just stared at me actually this word is this word is heater and it is quite funny we were hunting with this dude and he was from like uh like Northern Nevada area Nevada and we were I had this song

on I was like man this song this is a heater and he goes you mean a Jammer sure I actually like that one more a jam up tune this is a jam up tune it's just a Jammer a Jammer just a Jammer a Jammer and a heater yeah he replaced heater with Jammer and I was like okay I can get down with

that what about a Jeter that's a move dude no you combine them just a freaking Hammer it's a hammer do this thing drop the hammer on them dude this is a it's a freaking it's a hammer Bop if I've ever heard one we have we have severely gotten off the topic I don't know what we were talking about we were talking about

Brands dude what yeah what should musicians do songwriters do to be successful not have these conversations now that y'all know the entire context behind the word Bop look you just gotta write Hammer bops if you don't have a shirt that says Hammer Bops only Michael Jared can you write this down write that one down Hammer Bops Hammer Bops only Hammer Bops only

dude that sounds not like something I want to wear oh man um so right so first on the list is Right Hammer Bops got it right hammer and then after that too solid brand right to me it's like if you're going to start a business right you got to have every piece of it cohesive it's like I always use the example of

Home Depot advice from every Home Depot you go into Home Depot you expect to see Home Depot Orange with the little Home Depot logo go to their Twitter page whenever you leave Home Depot if Home Depot has a Twitter they might be hip like that you expect to see that same orange Home Depot yeah right because it's brandable it's recognizable anytime you

see that orange you're like oh it's Home Depot I always tell artists my advice is make sure you know what that brand looks like before you start printing things before you start sending things out um I have two pieces of advice the first one is the brand I would say if you could get spend time on your brand like it's the foundation

to your house because once you create your brand it's got to be through photo through video through everything and I feel like it's so important because your brand is what people get to know you by and I feel like you have to do some reflecting on your brand because some people go this is cool they throw it out there but if it

doesn't match them and their image if it doesn't match their music it's a curveball for the audience so because they're listening to this Hammer Bop and they're like man this is a Jammer yeah and then they go look and it doesn't match yeah it doesn't have a hammer or a Bop anywhere in The Branding yeah no none are you gonna write Hammer

pops and not do you do you get pushback or maybe apprehension from musicians in that area only when I give them I always throw out this exercise that I recommend for everybody and it was because we used to do it when I was with that tech company yeah but if you can imagine taking a piece of paper and listing out as many

adjectives or as many things that you could think of that you would want someone to use to describe your brand interesting which sounds rudimentary but like if you were going to describe in a big Nashville artist like if you're going to describe Luke combs in 20 words whoa right what words would you write down yeah if you were going to go tell

somebody if you hey I just went and saw this Jared Morris guy you got to go see a show because of sure what fall is that yeah I feel like that is your brand and I feel like a lot of times musicians are they have good songs so they get very excited and they tend to blow past the brand side and just

Boom songs that is because it's not their Focus right why do you think it's not their focus because they're musicians not graphic designers okay right that's why to me you have somebody that is a third party come in and help you with your brand okay because I can you can look at me and go man I'm really thinking pink and black and

white and I'm gonna go do you think that is what people are gonna see like on and off stage and all that if so cool right but you want that to match to me when you have someone believe in your brand they listen to your music they know they feel like they know who you are right and from uh whether it's social

media or at the merch Booth or whatever they feel like they know who you are all of that matches and then The Branding matches the music matches the show matches the merge matches everything's cohesive it's like you expect that Home Depot Orange so it seems like the apprehension is that a lot of artists view that as foreign I guess they view that

as like mainstream or commercial or like commercialized uh and it's and it's for them it has to all be about the art but what they're forgetting is that somebody creating all of that and making all of that cohesive is an art form in and of itself how many senses do you have exactly they're engaging with you right now auditory right which is

great and Visually well just do the music just auditory right if you want them to in my mind really have that stick it's like if I blindfolded you and turned a movie on and I just listen let you listen to the audio of the movie and it was a war movie yeah right and then you took that bandana off and they were

in space you'd be like what just happened that's sure that's not what I was hearing yeah same thing to me if I if I blindfold you and I play your music whatever that is in your head that's what people expect to see that's what people expect to live because it's relatable it's understandable it confuses people in my opinion whenever you do hear

it and you take that bandana off and they're in space yeah you're like wait what I thought that was war but I get talking to a lot of people I get so much pushback on they think that they think that coming up with you know good branding or telling a story and selling a culture and doing that is all it's like almost

dirty to them um like a lot of artists that I talk to which I don't know if it kind of comes off a little bit more as just an excuse in my opinion because it does require work it requires more work it's a hindrance yeah totally in my opinion but like working with somebody like you and coming up with cool photography ideas

cool video ideas like what's this you know what's our graphic design going to be what's the color scheme all of that's an art form in and of itself because you're just communing communicating a story on top of the music right and the songs are already kind of about stories and communicating your feelings and emotions but then the graphic design and the photos

and the videos that's all Community communicating in an emotion and a feeling as well it's just in a different form yes so I don't know why they like look at it as commercialized or I think I think you're right I think it's frustrating because there's a lot of guys who are super talented that is what holds them back I know I know

a lot of like nah man I'm just a songwriter it's like gosh you're so good though but you're just not I wish you could get out to people in a more palatable way I don't know man I think it's so important again it's like the foundation for your house I mean build a solid foundation the other thing is saves you money because

let's say you're a new up-and-coming band you get this brand rolling you go print five to go five grand in merch and you take it out on the road with you and you got stickers and you got Koozies and now you got business cards that you're passing out you got posters all of it right and then a year later you're like that

brand is way too country what are we doing huh you flip that whole brand ah you go spend money to redo your website redo your media Rebrand your social redo all your merch it's like a once you start folding you have to unfold everything and kind of like refold it all back uh so to me I tell people do it because it's

cheap do it now you know one of the people that I think is steady Eddie with his brand and has been is Parker yeah might be a little biased but I mean if you look at his branding from the beginning I feel like it's been so steady and it's never wavered and I feel like that's why people connect with it because they're

like they see that gold pm it's like the orange Home Depot hey man it is tough it's tough to be that consistent very much so because somebody like that's even consistent with the music too and when you write songs and create a lot of times you want to do stuff that's different oh yeah but you do have to be aware of like

a person like a fan or somebody that listens to your music isn't with you every day they only catch Snippets of your life and it's like you show up one day and you're playing this type of music and then the very next day you're putting out this stuff that's like out of left field it's just super confusing oh yeah and you're asking

a lot of a consumer because I mean artists that I like if they do that they kind of have to if they're going to make a change they kind of slow they gotta lean into it yeah and then if they just come out bam it's like what just happened well yeah it's going into Home Depot and seeing everything's purple you're like am

I in the right spot hmm to me and so that would be my first piece of advice second kind of Falls right into the same thing and it's uh no like with some of these like for artists some of these venues some of these peace people some of like the big key players in the scene sometimes you only get one shot with

those dudes so a lot of people I feel like reach out on Instagram just like I did with you right and it's great however if my brand is not right when I do that when they go back to click on my page they go wait what's happening so to me it's like you get one shot with those guys because then you might

redo your whole brand within six months and email that guy back and be like hey man this is Jared again I wanted to see if I could come play and he sees the email and he goes yeah I saw this guy already um right because he saw you six months ago before you redid your brand and got it all together and everything's

working right it looks like you have a label behind you without a label and I always feel like if you can have that cohesiveness and have your branding your imagery and all your music in line then you go approach venues and then I feel like that one shot is it's a greater chance of working out and that might all just be perspective

but I'm looking at it from a third you know outsider's perspective someone who's not a musician but something that I feel like I see a lot of and I hear venues say oh yeah I know that guy and I'm like but you don't ah you know what I mean yeah they already yeah it's the first impression thing absolutely how many artists are

reaching out to them yeah you know they're probably getting I'd love to come play all the time and so I feel like it's that it's like a job application like you skim everything checks out okay cool let's keep talking but yeah no socials they don't have a logo no full do they have a full band I can't tell next yeah right boy

that's the cold hard truce right there a lot of people would get uncomfortable with that maybe you tell a lot of guys that because it's totally true what you're saying right now about full band no not that specifically no but just like you gotta have some stuff put together oh yeah you have to have absolutely presentation I'm not a not really great

with gray area so I tend to shoot pretty straight with people even though it might be a little hurtful yeah that's great with creative people yep because they're not they're not sensitive at all no that's cool like you've hurt my feelings at least a dozen times a day I expected that coming into here though I'm gonna go cry about mine later too

but we'll talk about it later yeah well you know I could sense that I could see that aura around you the voice hurt me dude I'm feeling self-conscious how do I say that word Aura I feel like I'm saying ARA I've already said it Aura but that sounds fancy I might be wrong it's like all again two years of college is it

oil or all Aura no [Laughter] uh to be clear to be fast I moved on to another word I know you didn't I just wanted to mess with you well now I'm super self-conscious oh well Trent um how many people are you working with right now and do you have some people that are working underneath you that you can like help facilitate

a bunch of different guys he's saying like I guess are you are you open to like working with more people right now absolutely or are you like pretty jammed up no we've got a thankfully I've got two other guys that help me out and like we all have our own projects as well but we come together on big things to really like

put our minds together sure it's fun yeah and we have a ton of fun with it and so that's always nice because having people that I trust and having people that I know it can go out and deliver a product to a client that is you know somewhere in the same area as what their expectations would be um that's super important and

I feel like that's the key to Growing this kind of business it's very hard to replicate a creative business [Music] it's like one of the hardest things ever [Music] in my opinion I've it's not like the other companies I work for it's very different yeah but it's very it's very cool and I have two guys that work with me that are like

just very good at what they do and very strong-minded and it's cool because we all work in different ways like I approach the situation you know like this one person's like this one person's like this and it's cool because we're thinking about the same project but we're all bringing our little spinner our flavor to it yeah so if anybody wants to do

like what would be the description of all the things that you do and handle I would say like the core of it would be video photo and Graphics okay um however we do a lot of like you know marketing as well so website building newsletter management SEO right AdWords that kind of stuff things that kind of from the past that I just

picked up and not necessarily things that are always in the music uh industry the stuff that I think could work for the music industry totally and so that's kind of been fun too is trying some things that are a little bit different cool marketing wise so would they like what's the best way to get a hold of you or again holler I

mean on the email Instagram social media and stuff pretty easy 613 media you probably have a website though right kind of if you don't have a website you ready for this is hysterical it started out like a social experiment and it has just turned into like this piece of hysterity okay but like I got to work with some pretty like reputable Brands

and like bands and stuff that I would think would take that stuff in a very heavy consideration yeah and my background as the director of marketing for two companies like that's rule 101 make a website yeah oh yeah right yeah I start my business I made my website my logo 100 ago so when I started it I was like I wonder what

word of mouth will give me oh so you like made it a point not to do it at first okay at first at first it was like let's just see and because I mean my brain coming from that background immediately shifted to make a site yeah however it just started getting really busy and I got to a point back in like 2019

where I thought about putting a side up and I was actually a little worried that if I put a side up it would drive more business that I'd have to turn down oh okay so I told myself until I expanded my team uh why do it like I'm yeah I'm good right this moment and everything's been Word of Mouth which is super

powerful to me because it goes as like my jobs I had out of college that's what they hope for they long forward in mouth advertising you hope that you create all of this visual branding and graphics and all of that to lead to long-term Word of Mouth advertising it was very ass backwards of yeah but you got to be like super honest

with yourself oh yeah fool yourself quite a bit online 100 into thinking that you got more stuff going on than when it really comes down to it oh yeah absolutely and so to me it'd become like this funny thing of like I don't have a sight yeah I think that's awesome and since I've been in business I've built maybe 10 or 15

websites for other clients I just every time I go to mine I'm just like whatever however I will say I'm also uh the worst critic of my art so like for example the lightning bolt and the 613 like with the light nail and if you've seen the new stuff that I've kind of changed it to but I sat on that stuff for

six months because I was just like picking it apart like musicians do and we do it in the same way just different scents yeah and so just picking it apart like how could this be better and blah just trying to make it better and I finally was like what are you doing you've loved this isn't it frustrating though how there could be

something like that other people think is just so simple and doesn't matter and we're just like yeah I'm gonna move this over here and then somebody will be like what'd you change yeah you're like are you kidding me I know so move this dot over here I know it happens all the time you see it all the time it's creative I think

it makes a difference though it does people just don't know they're subconsciously analyzing that stuff they just haven't realized that they are obviously it's subconscious but um well it's like songwriting yeah I mean you could tell you could show somebody one version and then show them the other version and they're like you could say pick out what's different and they'd be like

I don't they sound the same right but when you say which one do you like more yes they would pick one yeah right absolutely they don't know why um I don't know it's just been interesting now at this point yeah I'm building a site right this moment I just with the new logos and branding and all that came the site afterwards now

that I actually have people to that are helping and like I don't have to just say hey if I'm busy this one weekend sorry sure you know I can kind of fact check it through a couple people and see if we're good and open or whatever yeah now that's done and in place I do feel like it's important and so kind of

made a little bit more time to do it well yeah the reason I was asking that was just people getting hold of you but Instagram yeah Instagram Facebook super easy uh what's your email trenton613.media Trenton at 613 media trenton613. yeah dot media no.com Trenton at613 media dot media remember that dot where you like it makes such a difference yeah I was moving

the dot to the back I thought it was more artistic I took artistic Liberties there all right man Trenton thanks for doing it bro thanks for having me it's been a blast we got a bunch of cool stuff coming out together actually yeah we did Trenton shot a bunch of video stuff for me we got a docu-series we're actually going to do

some editing here in the next couple weeks yes it's gonna be cool yeah me and you oh Eliseo we'll knock it out yep yeah dude thanks for coming out here bro thank you so much for having me I enjoyed it 613 media dot media Jared Morris beautiful cowboy jeremors